Privacy Policy
How ECOMATERIALSLAB (MKH Brand) collects, uses, and protects your personal and business information.
Contents
Introduction & Scope
Welcome to ECOMATERIALSLAB, operated by MKH Brand ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website ecomaterialslab.com, request product quotations, engage our laboratory services, or otherwise interact with us in a professional capacity.
This policy applies to all users of our website and B2B clients, including architectural consultants, procurement managers, structural engineers, and construction contractors worldwide. By accessing our website or submitting an inquiry, you acknowledge that you have read and understood this Privacy Policy.
Important: ECOMATERIALSLAB operates primarily as a B2B (business-to-business) platform. Most data we process relates to professional contacts and business entities rather than private individuals. We are committed to handling all data in accordance with applicable data protection laws, including the GDPR (where applicable) and relevant Chinese data protection regulations.
Information We Collect
We collect information in the following categories:
A. Information You Provide Directly
- Contact Information: Full name, professional title, company name, business email address, and phone number submitted through inquiry or contact forms.
- Project Details: Technical specifications, material requirements, project location, estimated quantities, and compliance needs shared during consultancy or procurement discussions.
- Business Documents: Company registration details, procurement orders, shipping addresses, and billing information for order fulfillment.
- Communication Records: Emails, messages, and correspondence related to quotation requests, laboratory service inquiries, and technical consultations.
B. Information Collected Automatically
- Log Data: IP address, browser type and version, operating system, referring URLs, pages visited, and time spent on each page.
- Device Information: Device type, screen resolution, and general geographic location derived from IP address.
- Usage Analytics: Interactions with product pages, downloads of technical datasheets or certification documents, and engagement with inquiry forms.
C. Information from Third Parties
- Business Referrals: Contact details provided by industry partners, trade fair networks, or referral sources in the construction and architecture sector.
- Public Business Directories: Publicly available professional information used to identify potential B2B partners in target markets.
How We Use Your Information
We use the information we collect for the following purposes, always ensuring a legitimate legal basis for processing:
Service Delivery
Processing quotation requests, fulfilling product orders, coordinating laboratory testing services, and providing design consultancy support.
Communication
Responding to inquiries, sending product updates, technical bulletins, certification news, and relevant industry information to professional contacts.
Compliance & Legal
Maintaining accurate business records, supporting certification documentation, and fulfilling legal obligations under applicable trade and data protection laws.
Service Improvement
Analyzing website usage patterns to improve our product catalog, laboratory service offerings, and overall user experience for professional clients.
B2B Marketing
Sending relevant product announcements, new certification updates, and industry insights to existing clients and professional contacts (with opt-out option).
Security & Fraud Prevention
Monitoring for suspicious activity, protecting against unauthorized access to our systems, and ensuring the integrity of our supply chain communications.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical insights. Below is a summary of the types of cookies we use:
| Cookie Type | Purpose | Duration | Required |
|---|---|---|---|
| Essential | Core website functionality, form submissions, session management | Session | Required |
| Analytics | Website traffic analysis, page performance, user journey (e.g., Google Analytics) | Up to 2 years | Optional |
| Functional | Language preferences, remembered form fields, regional settings | 1 year | Optional |
| Marketing | B2B retargeting, LinkedIn Insight Tag, industry-specific ad campaigns | Up to 90 days | Optional |
Managing Your Cookie Preferences
You can control non-essential cookies through your browser settings or our cookie consent banner. Disabling analytics or marketing cookies will not affect your ability to request quotations or access product information. Please note that blocking essential cookies may impair website functionality.
Third-Party Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:
Partner Factories & Manufacturers
To fulfill your product orders or custom fabrication requests, we share relevant technical specifications and contact details with our vetted partner factories in China. These factories are contractually bound to use your information solely for production purposes.
Laboratory & Certification Bodies
For laboratory testing services, relevant sample information and client details may be shared with accredited testing laboratories and certification authorities to process test reports and compliance documentation.
Logistics & Freight Partners
Shipping addresses and contact information are shared with freight forwarders and logistics providers strictly for the purpose of delivering your orders.
Technology Service Providers
We use trusted third-party platforms for website hosting, email delivery (e.g., transactional email services), CRM systems, and analytics tools. These providers act as data processors under data processing agreements and may not use your data for their own purposes.
Legal Requirements
We may disclose information when required by law, court order, or governmental authority, or when necessary to protect our legal rights, prevent fraud, or ensure the safety of our clients and partners.
Data Retention & Security
Retention Periods
- Active Client Records: Retained for the duration of the business relationship plus 7 years for legal and accounting compliance.
- Inquiry Records: Retained for up to 3 years if no business relationship is established, then deleted or anonymized.
- Website Analytics: Aggregated data retained for up to 26 months; individual session data anonymized after 14 months.
- Marketing Contacts: Retained until you opt out or request deletion, whichever occurs first.
Security Measures
- SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard protocols.
- Access Controls: Strict role-based access to client data, limited to authorized personnel only.
- Regular Audits: Periodic security reviews of our data storage systems and third-party service providers.
- Breach Response: We maintain an incident response plan and will notify affected parties within 72 hours of discovering a data breach, where required by law.
Please Note: While we implement robust security measures, no method of electronic transmission or storage is 100% secure. We encourage you to use secure channels when sharing sensitive business documentation with us.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data. We are committed to honoring these rights in a timely manner (typically within 30 days of a verified request):
Right of Access
Request a copy of the personal data we hold about you and how it is being used.
Right to Rectification
Request correction of inaccurate or incomplete personal information we hold.
Right to Erasure
Request deletion of your personal data, subject to legal retention obligations.
Right to Restrict Processing
Request that we limit how we use your data in certain circumstances.
Right to Data Portability
Receive your data in a structured, machine-readable format to transfer to another service.
Right to Opt-Out
Unsubscribe from marketing communications at any time via the unsubscribe link or by contacting us directly.
To exercise any of these rights, please contact us using the details in Section 10. We may need to verify your identity before processing your request. If you are located in the EU/EEA, you also have the right to lodge a complaint with your local data protection supervisory authority.
International Data Transfers
ECOMATERIALSLAB operates globally, with primary operations based in China. As a result, your information may be transferred to, stored, and processed in China or other countries where our partner factories, logistics providers, and technology service providers operate.
These countries may have different data protection laws than your home country. When we transfer personal data internationally, we implement appropriate safeguards to ensure your information receives an adequate level of protection, including:
- Contractual data protection clauses with all third-party processors and partner factories.
- Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EU/EEA.
- Compliance with China's Personal Information Protection Law (PIPL) and applicable cross-border data transfer regulations.
Children's Privacy
ECOMATERIALSLAB is a professional B2B platform intended exclusively for business use by adults. Our website and services are not directed at, and we do not knowingly collect personal information from, individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete such information. If you believe we have collected data from a minor, please contact us immediately at the address provided in Section 10.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact our Data Protection contact using the details below. We are committed to responding to all legitimate inquiries within 30 business days.
Company Information
- ECOMATERIALSLAB (MKH Brand)
- China (People's Republic of China)
- ecomaterialslab.com
Privacy Inquiries
- privacy@ecomaterialslab.com
- Subject line: "Privacy Policy Request"
- Response time: within 30 business days
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify active clients via email. We encourage you to review this policy regularly. Continued use of our website after any updates constitutes acceptance of the revised policy.